It is not about doing more. It is about managing better and executing consistently.
Every business is different. So the work starts by understanding the business, the people, the numbers and the owner’s goals. From there we set priorities and an action plan that is followed up and adjusted over time. My role is to bring an outside view: observe, ask the right questions and help find a different way of doing things.
First, what the owner wants
I always start with alignment: identifying clearly what the owner wants to achieve. Not just the business goals, but also personal goals and what the business needs to give them.
Owning a business should let you decide what to do with your time and resources to live the life you want. When the business starts consuming time, money and energy instead of creating freedom, something needs to change.
Five stages, one improvement at a time
My role is to look from the outside, find one point of improvement, then another, and another. It is not a rigid, one-size-fits-all process: tools and programmes depend on each company’s diagnosis and needs.
Diagnose
Understand the business, the people and the numbers, find the roadblocks and review the metrics.
Set priorities
Identify what really needs to change first and set concrete goals.
Build the plan
Turn priorities into an action plan, with owners, deadlines and metrics.
Execute and follow up
Work regularly with the owner, follow execution and get past obstacles.
Measure and evolve
Review results, correct course and move on to the next point of improvement.
The ActionCOACH 6 steps
The model and structure for building businesses are the same for everyone; it is each owner who is unique. I use a six-step framework, applied in more than 80 countries, that takes the business to the goals the owner has set.
- MasteryMaster time, money and delivery to the customer.
- NicheKnow who the right customer is and how to attract and convert them.
- LeverageSystems and processes that make the business consistent.
- TeamThe right people, with clear responsibilities and goals.
- SynergyTeam and systems running without depending on the owner.
- ResultsA business that works for you and gives you freedom of choice.
Getting you to do what you would not do alone
Many owners think they can solve everything on their own. But when you are inside the business every day, it is much harder to see how to improve it.
It is not about telling the owner what to do. It is about helping them think better, decide more clearly and execute more consistently. Very often, the actions that were not being done are exactly what was holding growth back.
Before choosing a coach
You will invest time and money over the coming months or years. Look carefully: check the coach’s experience, talk to some of their clients and see what really changed in their businesses and lives.
Watch Ivo Moreira’s testimonial (PT)Time, money and team
Time
Clear priorities, systems and processes that make the business consistent and give the owner time back.
See solutionsMoney
Marketing and sales that bring the right customers, healthy margins and financial control to grow safely.
See solutionsTeam
Developing leaders, building accountability and creating an engaged team that owns results.
See solutionsShall we look at your business?
A 45-minute conversation to understand where you are, where you want to go and what the next step is. No commitment.
Or call: +351 935 991 276 (Call to a Portuguese national mobile network)